Media Kit

Thank you for your interest in Waystone! Below you'll find files and information to assist you in writing your story. Please feel free to contact us at hello@mywaystone.com with your questions.

Who We Are: Waystone creates one-of-a-kind keepsake jewelry using "ordinary" rocks that hold personal significance to our customers.

A stone from a memorable vacation, moment, or place
A stone given to them by a loved one
A stone that's tied to their family or heritage

We transform these meaningful rocks into necklaces, rings, cufflinks, or earrings, engraved with a personal message—turning it into a lasting memento and a gift like no other.

Before and After transformation of a raw stone into a stone pendant necklace

Brand Assets

Downloadable graphics and images.

Logo

Images

How Waystone Was Born

The story of Waystone starts with a marriage.

Back in 2019, co-founder Leslie wanted meaningful bridesmaid gifts for her mountain wedding. She picked up a few simple stones near the venue, which her mom Beverly—a geologist and jeweler—polished into necklaces. The bridesmaids loved them, sparking the family’s vision for a business that turns ordinary rocks into keepsake jewelry. Leslie’s father Peter engineered custom tools that could reliably shape any stone, and Waystone launched in the fall of 2022.

Today, Leslie runs Waystone, sharing her journey as a maker and entrepreneur on Instagram @aprairiewestlife.

Our co-founder, Leslie, smiling at the camera outside by a river

Pair of earrings set in 14k gold fill with natural granite, shown next to the rock they were made from. The edge of the earring is engraved with the word 'always.'

What Makes Us Different

Jewelry can be pretty, luxurious, or a symbol of status. But Waystone goes deeper.

Our jewelry carries the soul of your memories—unlike mass-produced jewelry, made in a distant factory and sold in a chain store.

Imagine the difference: you can wear a necklace made with a stone from a place that matters to you, versus one mined anonymously with no story to tell. Waystone is about meaning, memory, and connection to people and place.

Sterling silver cufflinks made from striped brown and gray chert, with the original rock they were made from in the background

Bring Your Own Stone

Make a custom keepsake with your own stone. Choose from our curated styles, then send us your rock and we'll transform it into custom jewelry without the big price tag.

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Turnaround: 2-4 weeks | Price range: $85 - $275

Leslie holding a necklace made from Amazonite in the Waystone market booth

Know Your Stone

Add personal engraving to our ready-made collection of jewelry made from unique or rare stones—perfect when you’re looking for something meaningful without the wait.

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Turnaround: 2-4 business days | Price range: $65 - $215