This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit, make a purchase from, or interact with (the “Site”). Please note that your privacy is important to us. We will never sell your personal or contact information.

Any information that is collected via our services is covered by this Privacy Policy at the time such information is collected. We may change this Privacy Policy at any time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to review the Privacy Policy whenever you use or access our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.


Personal Information We Collect

Information We Automatically Collect:

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We also automatically collect information about your transactions with us, including product details and the date and location of the transaction. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Information You Provide Us:

Additionally, we collect information you provide directly to us. For example, we collect information when you make a purchase or attempt to make a purchase, fill out a form survey, or otherwise communicate with us. The types of information we collect may include your name, billing address, shipping address, payment information (including credit card numbers, or Paypal Information), email address, and phone number. We refer to this information as “Provided Information.”

We retain your provided information for marketing purposes and future orders.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Provided Information, and Third-Party Information.


How do we use Personal Information?

We use the Personal Information that we collect for various purposes:

To fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations)

Provide, maintain and improve our services and products

Communicate with you

Respond to your your comments, questions and requests

Screen our orders for potential risk or fraud

Provide you with information or advertising relating to our products or services

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address)

To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)

Carry out any other purpose described to you at the time the information was collected


Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we will use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here. We also use Klaviyo for our e-mail marketing, you can read Klaviyo’s privacy policies here

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Finally, we may share your information with our parent company Prairie West Design, Inc and any of its subsidiaries. All privacy information outlined on this Privacy Policy will be honored.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Facebook -

Google -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Social Sharing Features

We may offer social sharing services and other integrated tools, which let you share actions you take on the Site and with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and process in connection with social sharing features, please visit the privacy policies of the entities that provide these features.


Children’s Privacy

We comply with the Children’s Online Privacy Protection Act of 1998 (COPPA) and the FTC’s rule interpreting COPPA (16 CFR § 512). COPPA and its accompanying regulations protect the privacy of children using the internet. This Site is not directed to children and we do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by sending an email to



Waystone takes reasonable measures to help protect your Personal Information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.


Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

State Law Compliance

Close to your Heart complies with the requirements of the California Online Privacy Protection Act (“CalOPPA”) and the Delaware Online Privacy and Protection Act (“DOPPA”). Both CalOPPA and DOPPA permit users of the Services that are California or Delaware residents, respectively, to request certain information regarding our disclosure of the information you provide through the Services to third parties for their direct marketing purposes. To make such a request, please contact us at the following address


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.


Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Prairie West Design, 4995 Peoria Street, Unit A, Denver, Colorado 80238